Ask broadcasters what they'd like to change about radio, and someone will say that we have to get stronger and more confident with our brands. We need to attract the attention and respect the industry deserves.

And they're right. Radio has been taking a beating for far too long. Want to know how to start? Start with the power of no.

Saying "no" will get you closer to yes. And it is the start to some much needed changes.

This hit me between the eyes at Morning Show Boot Camp. One of the executives on the programming panel actually said:

"I'd rather have someone who's #2 and brings in triple the endorsement revenue than someone who is #1, but a pain in the ass."

Oh my. This is one of the problems in radio today. The industry prioritizes a current ad buy over all else.

In preparing for your show, you might gather content, brainstorm ideas, write, prep guests and compile audio. Do you ever prepare your head, heart and soul? Years ago, Beyonce created an alter-ego named Sasha Fierce. I met Beyonce once. She is quiet, intelligent and ...

Management and talent often struggle with how to approach sensitive subjects trending in the news. The recent ESPN Dan Le Batard controversy is a perfect example of a viral topic that has everyone weighing in with an opinion. Does it ever benefit media personalities to ...

In a recent conversation with Dave Farra, host of the Dave and Mahoney Morning Show on KXTE/Las Vegas, I asked him what the biggest challenge facing radio talent today is. His response to me was, "Don't get me wrong, while extension of the brand and social media are ...

Seinfeld reruns never get old. They are classics, rich with lessons in character development, show preparation and story structure for radio personalities and programmers. Radio according to Seinfeld could help a lot of radio shows ... and we can all share a laugh in ...

What do the following successful shows all have in common: Star Wars, Lord of the Rings, Game of Thrones, 60 Minutes, Seinfeld, The View, Howard Stern, The Bert Show? Conflict and contrast between characters. Nothing can cap the growth of a radio show and podcast more ...

On a multi-person broadcast or podcast, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time? Mic balance is often an underappreciated subject when launching a new show or when reviving an ...

For many years, my wife and I were regulars at a local Mexican restaurant. It was one of our favorite spots. I'm talking about avid, passionate fans. We were there at least once a week, often twice. We couldn't get enough, and we often took friends. When guests came ...

One of the biggest fears among radio talent is voicetracking. Most believe that it decreases the number of, or prevents opportunity for jobs, and that it also prevents companies from developing and growing new talent. Most of the talent that I come across these days ...

If you are a broadcaster, podcaster or a director, your work likely involves generating ideas and advising others on their development. You can get better at both with one change in attitude. It has to do with empathy. In coaching others, always begin by assuming that ...