What would happen if Santa Claus were an air talent, and a programmer were to review his performance? Here's how it may go if a programmer air checks Santa.

It's mostly a one-way discussion, because the PD has a lot on his mind:

PD: Okay, Santa, here's the deal. We need to talk. It's Christmas time, your biggest time of the year, and the ratings aren't what they used to be. I know you're doing fine with the younger demographics, but that's not the money demo. We have to expand your appeal.

Now, we've done some research, and there's a few things we have to fix right away. And if we don't make some big adjustments, there's going to be some serious issues.

SANTA: Okay, do you want me to take notes? I can make a list and check it twice.

Recent studies conclude that people are feeling more disconnected and socially isolated. It's understandable that listeners and viewers are connecting to shows that are based on humor and vulnerability. Why? Because these traits are relatable, and ...

Last week in Atlanta, I was coaching a team on the importance of starting a show, speech or presentation with an immediate knockout punch. A military veteran shared his version of the same idea, "We used to call that BLUF: Bottom Line Up Front!" I had never heard of ...

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It's ironic; in their early business plan Sirius and XM pitched everything on one toss: a zillion channels of music and talk show fulfillment. Circa 2000 their very early vision seemed to go something like this, "If we offer scores of channels, listeners will never ...

Consumers' media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in ...

Imagine you are at a restaurant with some of your best friends. You are laughing, swapping stories and discussing your interests. Now imagine the people in the next booth are eavesdropping and it is your job to prevent them from leaving because they are so ...

As the radio industry seeks to extend its brands to create non-traditional revenue, talent, both seasoned and new, need to understand that they are in the sales business too. While we as an industry try to determine the best way to monetize digital & social assets, ...

How much entertainment news are you airing? We are advising clients to consider pumping the brakes on that content. Showbiz gossip was once an "A" benchmark for most shows but too many B-list names and too many entertainment channels have resulted in less common ...

There was no place more fitting than Dallas for an NAB; especially in this competitive moment with a lot on the line for someone charged with their station's success (meaning any market where two or three companies compete). Radio holds their programmers responsible ...