“TV gives everyone an image, but Radio gives birth to a million images in a million brains.”

I don’t know who said that, but s/he was right!

“I was always fishing for something on the radio. Just like trains and bells, it was part of the soundtrack of my life.” That was Bob Dylan.

“Anytime in radio that you can reach somebody on an emotional level, you’re really connecting.” That was the late Casey Kasem.

How about this one: “Television contracts the imagination and Radio expands it.” That’s Sir Terry Wogan (and no, I don’t know who that is but I love his quote!)

We listen to radio as individuals, even within our cars, and even with another present.

For many years, radio has been a best friend to artists. New releases and concert tour dates were heard first on radio stations across the country who teased their listeners promising a “big announcement.” There were times when radio stations were given exclusivity to ...

Let’s face it, last week was BRUTAL for the radio industry. Well over two dozen jobs were eliminated in an already shrinking business. The reason? According to one company memo, “To reimagine and enhance programming and sales strategies to ensure that we are meeting ...

“94.1 WXXX, the ‘90’s to now with Jack and Jill in the morning.” You’ve heard this dictated script hundreds of times. The problem is that air talent can be triggered to go on autopilot by this outdated convention. Arbitron started rating radio stations ...

I recently came across a tweet from Sean Ross comparing music scheduling to playing Sudoku. “Swap out one song and suddenly the others around it have to be changed too,” he said. I could totally relate. But to my surprise some of the comments completely blew me away. ...

In a recent conversation with a colleague of mine we were trying to pick apart the differences between two very high performing similar radio brands in the same market. It was part of a brainstorming session to write copy and creative for an upcoming marketing campaign ...

Managers tell me that one of the side effects of Covid is the loss of communication between management and talent. Many employees are still working remotely, consequently many scheduled coaching sessions are being skipped or forgotten. Even in normal times, the quantity ...

A lot of radio markets are seeing a decline in listening and attribute it to the pandemic that’s keeping many people out of the workplace. AC’s are said to be taking the biggest ratings hit. Granted, there are less commuters but is their commute time spent listening ...

Now that the cume is slowly returning to morning drive, don’t let them leave! We’ve experienced constant change during Covid, and listeners are unlikely to make another change and switch stations. Your best success now is to focus on core/P1 listeners and expanding ...

The isolation and separation we are experiencing has created a deep desire for human connection. With no fans in the seats, television sports coverage has responded with crowd noise and human cutouts. Customer service research from automation company CGS, shows a sharp ...