How much entertainment news are you airing? We are advising clients to consider pumping the brakes on that content.

Showbiz gossip was once an "A" benchmark for most shows but too many B-list names and too many entertainment channels have resulted in less common interest in pop culture today.

Consider what a "big" TV show's ratings is in 2019. ABC's The Bachelor averaged 6.3 million viewers in season 22. Compare that to Seinfeld which averaged 26.6 million per episode. Friends averaged 23.6 million. Network and cable TV numbers are down.

Ratings for awards shows like the Oscars and the Grammys are the lowest they have been in years. Music specials are doing worse; both nights of the heavily promoted 2019 iHeart Music Festival on The CW got less than a million viewers each.

Audiences today get updates directly from their favorite celebrity's social media, often faster than they hear it from broadcasters.

Broadcasting and Cable just published Nielsen data showing that audiences for programs like Entertainment Tonight, TMZ and Extra have dropped nearly in half.

Once a ratings powerhouse, TMZ has shifted to political coverage alongside Hollywood stories in an effort to recover.

Inside Edition is the only showbiz TV program with consistent ratings. Their content includes human-interest stories and dramatic news on other topics. A smart approach for radio/podcast hosts to study.

There's no one correct approach for every show, so consider which of the tips below are right for your audience when determining how much or how often you air entertainment content:

There was no place more fitting than Dallas for an NAB; especially in this competitive moment with a lot on the line for someone charged with their station's success (meaning any market where two or three companies compete). Radio holds their programmers responsible ...

We've been measuring listener behavior to content, moment-by-moment for nearly a quarter of a century. Our methodology has changed from an auditorium environment to now mostly online measurement, but one thing remains the same--consumers are not afraid to tell us ...

I just read the results of the Jacobs Media and Don Anthony study in Radio Ink which revealed that only 19% of all talent believe that they get support from upper management. Only 14% believe they get support from corporate. Radio Ink attributed those statistics, in ...

Is your show the reason listeners clock in late to work, miss appointments, or sit in parked cars? My wife, JoAnn, regularly sits in her car in our garage to hear the end of her favorite NPR feature. Radio is the undisputed king of in-car listening. Do you know that ...

If I ask you to imagine James Bond, you might visualize Daniel Craig. But when he was first cast, there was controversy. A "Blonde Bond?" Inconceivable! But once we saw the film, Craig quickly busted down that boundary. You might picture Sean Connery as James Bond, but ...

"War is the remedy our enemies have chosen. Let's give 'em all they want!" --General Ulysses Grant, 1860 Unless it doesn't trouble us that someone wants what we own, striving to take our audience for their gain, then okay, we're not at war. For all our history, ...

My overall takeaway from Talent Masters Morning Show Boot Camp this year was "Know Your Value." There was a solid lineup of talent on the panels who achieve regular success not only with ratings, but also the day-to-day business decisions necessary to continue to ...

Ask broadcasters what they'd like to change about radio, and someone will say that we have to get stronger and more confident with our brands. We need to attract the attention and respect the industry deserves. And they're right. Radio has been taking a beating for ...

In preparing for your show, you might gather content, brainstorm ideas, write, prep guests and compile audio. Do you ever prepare your head, heart and soul? Years ago, Beyonce created an alter-ego named Sasha Fierce. I met Beyonce once. She is quiet, intelligent and ...