I suppose it is impossible in these polarized times to avoid coverage of this year’s Presidential election; much like manufacturing or hospitality, I always think of our business of radio through the national lens as we are all workers/managers of an interconnected commodity that reaches close to all Americans.

There’s a line that’s been used by every modern president and fictional ones like those in The West Wing: “I Still Believe Our Greatest Days are Ahead.” Always spoken by a leader facing great adversity or challenge and encouraging their people that just beyond the hard work of the moment lies the best of times. Radio, as an industry, is in such a moment. But it’s a moment largely of our own making and provides a crossroads for our choosing the next steps forward.

It doesn’t matter if you are morning show talent, on air talent, a producer, host, anchor or in a role of any other hosting capacity. Prep is EVERYTHING. I just recently logged on to a webinar hosted by a seasoned professional which I thought was going to be very ...

Consumers’ media consumption has changed. Listeners are distracted and scatter to many other media outlets. We want to give air talent tools on how they can adapt and thrive in this new world, based upon decades of content research. Welcome to Chapter Three of a ...

You hear the whispers: "Female artists just don't test in country music anymore..." Some consultants and Program Directors now publicly share that myth. Not so fast! Turns out it is not the female artists, it is the change in music testing. TCCP Radio, North America's ...

Spicy Thai noodles and cold Singha beer. Going for lunch was the first thing I did after my position was eliminated at Entercom in 2008. Spicy Thai food on a bad day is always a good choice. But what to do the next day? It was my first time ever being fired, and I was ...

Let's face it, it takes a lot to be successful and to earn the loyalty of your audience in the radio business. With all the distractions and competition, it doesn't matter how passionate you are or how driven you are. It doesn't even matter how funny you are. Because ...

What would happen if Santa Claus were an air talent, and a programmer were to review his performance? Here's how it may go if a programmer air checks Santa. It's mostly a one-way discussion, because the PD has a lot on his mind: PD: Okay, Santa, here's the deal. We ...

Recent studies conclude that people are feeling more disconnected and socially isolated. It's understandable that listeners and viewers are connecting to shows that are based on humor and vulnerability. Why? Because these traits are relatable, and ...

Last week in Atlanta, I was coaching a team on the importance of starting a show, speech or presentation with an immediate knockout punch. A military veteran shared his version of the same idea, "We used to call that BLUF: Bottom Line Up Front!" I had never heard of ...

You hear them all the time on the radio: "The Tease." The message that's supposed to keep you tuned in or get you to stick around during the commercials. Let's be honest, we hear a lot of them that go right over our heads because they aren't that creative. In a recent ...