It’s the basic operating plan of all consolidated radio groups?

It’s what you, as managers, do with those you hire.

You don’t really want super-creatives at your station because they’ll never fit in.

They will do things that create more work for you. They will generate complaints, and angry phone calls, and constant problems within your building.

And they are the very ones who can make your station remarkable, the very ones about whom listeners will be talking a generation from now.

I don’t expect my pleas to change anything at the biggest consolidated radio groups. They’re definitely not interested in this kind of change. It’s expensive and risky and they can’t pay the debt they already have, much less take on more.

It’s a short list. I always say that Radio air talent has about the toughest job in show business. You’ve got to produce entertaining — compelling — content every hour several hours each day, without a staff of writers and producers. How do the best do it? They ...

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I’ve been fortunate to work with some of the best programmers in Radio, here in the States and also in Europe and Asia. While each has a distinct style and personality, I started thinking about the traits that they share while I was on a long flight and I’ve ...

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Read THIS. It’s always been a false premise that talent is an expense. It’s always been a false premise that those running our largest radio companies have no choice but to fire those who create the content radio sells. Bonneville proves it. Well, you say, they ...